Smart Enquiry Handling
Every enquiry arrives with a recommendation already attached.
Not a name and a message. Enough context to know exactly how to respond – before you’ve had to ask a single follow-up question.
For businesses whose website enquiries arrive vague, incomplete, or never arrive at all.
Most Enquiries Tell You Almost Nothing.
A name, an email, a line or two – and then the guessing starts.
A visitor might know exactly what they want, or they might just be starting to figure it out. Either way, a contact form asks them to compress all of that into one box, then hands you whatever comes out. The enquiry guide on your site doesn’t have that limit — it can ask the follow-up question, work from what your business already knows, and keep going until there’s enough to act on. What reaches you afterward isn’t what the visitor typed. It’s what they meant.
The cost of a vague enquiry shows up later, not immediately
The call that re-asks everything.
Someone enquires, and the first thing your team has to do is find out what they actually meant – the enquiry guide could have asked that already, before it ever reached you.
The brief that doesn't exist.
A normal form hands you raw text. The enquiry guide hands you something you can act on immediately – the difference between reacting and following up with a plan.
Enquiries that go cold waiting on you.
The longer it takes to work out what someone needs, the colder they get. A conversation that gets the detail upfront means your team can respond with something specific, immediately.
No way to tell serious from curious.
Right now, every enquiry looks the same until someone follows up. The Enquiry Guide tells you which ones deserve a call first.
This isn’t the right starting point if:
- the site needs rebuilding, in which case Website Development is the more useful conversation
- the goal is growing organic traffic, rankings or enquiries, which belongs to SEO & Organic Growth
- or if various teams and channels are already active but disconnected, where Digital Visibility Strategy & Governance should come first.
Interactive Enquiry Guide
One Enquiry Guide, built around your business, live on your site and working from day one.
The Enquiry Guide is built around what your business actually sells. Every conversation that comes through arrives ready to act on – with enough context to know exactly how to respond, and how quickly.
Frequently Asked Questions
Is this a chatbot?
No. A chatbot answers from a script. The enquiry guide asks what the business actually needs to know, then arrives at something usable — not just a transcript of what was typed.
Does this replace the contact form, or sit alongside it?
Most businesses replace the form entirely once the guide is live, since it does everything a form does and gathers far more. It can also run alongside your existing form for a trial period, if you’d rather test it before switching over.
What happens to enquiries that come in outside business hours?
The guide works whenever your site has a visitor, so an enquiry at 11pm gets handled the same way one at 11am does – ready and waiting for your team when the day starts.
Where does the enquiry information actually go?
Straight to whoever handles enquiries for the business — by email, as a summary with the full conversation attached. No separate dashboard to check.
Does talking to an enquiry guide feel less trustworthy than speaking to a real person?
Usually the opposite. It’s designed to feel like a conversation, not a form – visitors tend to give more, not less, because it responds like it’s actually listening. There’s always a clear, easy path to a real person if that’s what someone wants instead.